Case Study, Tubac Golf Resort
Summer 2014 Campaign
Develop a campaign to help increase revenue through slow summer season.
FWD worked with Tubac Golf Resort to develop an innovative campaign different from any of the other local resorts. We decided to propose a “reverse check-in” with check-in at 11am, and check-out at 4pm.
Limited budget in Print, Outdoor and TV in the Tucson and Phoenix markets
Summer bookings increased dramatically from the same time the previous year. In addition to the increased traffic bookings, Tubac was also able to see an increased dollars spent for dining, spa and golf. This summer program was one of the most successful in the resorts history.